Fisher-Price Kimberly Clark Countdown All The Little Things Kraft McDonald's Mead Johnson Enfamil Family Beginnings As Your Baby Grows Walmart McNeil Whole Foods Fisher-Price's Loving Your Grandbaby In order to communicate with the valuable, unsaturated grandparent market, we developed this 56-page magazine full of information about life as a grandparent today, including information on popular Fisher-Price products that simplify life with a baby and aid in baby's development. Turning to our retail relationships, we established Babies 'R Us as a distribution channel for this publication to deliver Fisher-Price brand messaging nationwide at the "point of registry." Loving Your Grandbaby is one of several custom publications we create for Fisher-Price.